Crayons Advertising Limited is a full-fledged innovative advertising solution, operating through offices located at New Delhi, Mumbai, Chennai, Kolkata and Lucknow. The company is into this business over three decades as they are running this business successfully for over 36 years as they target to provide apt advertising method to their clients, simultaneously aiming the retention of the clients by maintaining long lasting relationships with clients (or brands). They have delivered hundreds of stories in the form advertising campaigns across various media in the past 36 years.
Today, the company provide high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of print media, electronic media, outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc. The team of talented and passionate creatives at Crayons are capable of handling projects of any scale and complexity as they have experience in the advertising domain.
Global Advertising Industry
The global advertising market reached a value of US$ 590.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Business Model:
Crayons Advertising Limited is Integrated marketing and communications agency, providing 360-degree solutions to its wide array clients. Solutions offered by the company are both in online and offline Segment.
Services offered in offline segment are through TV, Print, Radio, OOH and cinema. Services that are offered are Campaign Planning & Strategy • Campaign Media Buying • Campaign Management & Execution • Campaign Post & Pre Evaluation.
Services offered in online segment are •Performance Marketing• Digital Brand Awareness• Influencer Marketing • Affiliate Marketing• Programmatic Advertising
Top 10 Clients Account for 60% of the agency’s revenues, majority of the revenue come from Delhi region followed by Maharashtra and Tamil Nadu. out of the total revenue 41.38% comes from Media segment, Event Management forms around 21% of the total revenue.
Crayons clocks highest Gross Margin from Creative & Artwork of 59% followed by 24% in Digital Revenue Segment. Management has plans to use the IPO Proceeds in Building their Digital Capabilities Enhance their existing foundation of Web3 capabilities to offer more dynamic Metaverse solutions. –including AR, VR and other emerging immersive tech. Investing in own film and animation studios